Privacy Policy for NextGen Gaming Co

1. Introduction

At NextGen Gaming Co (“Company,” “we,” “our,” or “us”), accessible via nextgengamingco.com (“Website”), we recognize and respect our users’ fundamental rights to privacy and are fully committed to protecting the personal data entrusted to us. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our Website, make use of our services, or interact with us. We adhere to the principles and obligations set forth under global data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Our goal is to maintain transparency and ensure that your personal data remains secure and under your control.

2. Scope of this Policy and Role as Data Controller

This Privacy Policy applies to all users of our Website, nextgengamingco.com, and related services. As the data controller, NextGen Gaming Co determines the purposes and means of processing personal data. This Policy governs how we handle and protect your personal data when you engage with us, including browsing our Website, creating an account, completing transactions, or contacting our support team.

3. Categories of Data We Process

We process various categories of personal data depending on your interactions with us:

a. Usage Data
Information about how you use our Website, including browser type, Internet Protocol (IP) address, referral URLs, timestamps, pages visited, time spent on pages, and session tracking.

b. Account Data
Details submitted during account creation or service use, such as full name, postal address, email address, phone number, and password credentials (encrypted).

c. Profile Data
Information about your preferences, behavior on the Website, user-generated content, game history, and purchase patterns.

d. Communication Data
Correspondence with you including emails, support inquiries, contact forms, customer feedback, and chat interactions with our customer service team.

e. Technical Data
Information about your device and software environment, including device model, operating system, browser version, language settings, screen resolution, and system configurations.

f. Transaction Data
Details about transactions made through our Website, including products/services purchased, payment details (processed by third-party providers), billing/shipping info, and transaction identifiers.

g. Preference Data
Marketing and communications preferences, product interests, and opt-in or opt-out decisions with regard to promotional content.

4. Legal Bases for Processing Personal Data

We process your personal data based on one or more of the lawful grounds under applicable data protection laws:

– Consent: When you have given us clear permission to process your data for specific purposes (e.g., subscribing to our newsletter).
– Contractual Necessity: To fulfill contractual obligations or take steps at your request prior to entering into a contract (e.g., account creation, purchase processing).
– Legitimate Interests: Where the processing is necessary for our legitimate business interests, such as improving our services, enhancing user experience, maintaining network and information security, and preventing fraud.
– Legal Obligations: Where we are required to comply with legal or regulatory requirements.

5. Your Rights as a Data Subject

Under applicable laws including the GDPR and CCPA, you have a set of rights regarding your personal data:

– Right of Access: You may request access to the personal data we hold about you.
– Right of Rectification: You may correct inaccuracies or complete incomplete data.
– Right of Erasure: You may request deletion of your personal data, subject to legal obligations.
– Right to Restrict Processing: You may request that we limit the processing of your data under certain conditions.
– Right to Data Portability: You may request a copy of your personal data in a structured, commonly-used, and machine-readable format.
– Right to Object: You may object to the processing of your data based on legitimate interest or for direct marketing purposes.
– Right Not to Be Subject to Automated Decision-Making: You may opt out of profiling and automated decisions that produce legal effects concerning you.

To exercise any of these rights, please contact us at [email protected].

6. Security Measures

We implement rigorous organizational and technical measures to safeguard your personal data:

– Encryption protocols secure data during transmission and storage.
– Access controls ensure that only authorized personnel may handle sensitive data.
– Regular security training for staff enhances data protection awareness.
– We implement secure backup protocols and disaster recovery plans to maintain data availability and integrity.

7. International Transfers

Your personal data may be processed outside your country of residence, including in countries that may not provide the same level of protection. When transferring data internationally, we rely on Standard Contractual Clauses and other legally recognized safeguards to ensure data remains protected in accordance with applicable laws.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

– Usage Data: Retained for up to 12 months for analytics and security audits.
– Account Data: Retained for the duration of your account and up to 2 years post-deletion for compliance and fraud prevention.
– Transaction Data: Retained for 7 years for accounting and legal obligations.
– Communication Data: Retained for 3 years from the date of last interaction.
– Technical Data: Retained for up to 6 months to improve system performance.
– Preference and Profile Data: Retained for as long as your account is active or until you withdraw consent.

9. Cookie Policy

We use cookies and similar technologies to enhance your experience on nextgengamingco.com. The cookies we use include:

– Essential Cookies: Required for the core functions of the Website (e.g., session management, navigation).
– Functional Cookies: Store your preferences for easier future visits.
– Analytics Cookies: Help us understand how users interact with our Website so we can improve its functionality.
– Performance Cookies: Monitor Website performance to identify bottlenecks or errors.

10. Cookie Management and Compliance

You can manage your cookie preferences at any time through our Cookie Consent Manager displayed upon your first visit and accessible in the Website footer. Under GDPR and CCPA, you have the right to opt-out of non-essential cookies. We respect “Do Not Track” browser settings and ensure all cookie practices are compliant with applicable data privacy regulations.

11. Children’s Privacy

Our Website and services are not intended for children under the age of 13. We do not knowingly collect personal data from children. If a parent or guardian believes their child has provided us with personal data, they should contact us at [email protected], and we will take prompt steps toward removal of the data.

12. Policy Updates and Notifications

We reserve the right to update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or our data practices. Any changes will be posted on this page, and we may notify users via email or Website notification where required under applicable law. Continued use of our services after changes indicates your acceptance of the revised Policy.

13. Contact Us

If you have any questions, concerns, or complaints related to this Privacy Policy, your data rights, or our data handling practices, please contact us by email at:

[email protected]

We are committed to resolving privacy issues in a timely and responsible manner in accordance with applicable laws and regulatory expectations.

Our approach to privacy and data handling reflects our commitment to full compliance with all applicable data protection laws, including GDPR and CCPA. If you have any questions or wish to exercise your rights, reach out to us at [email protected].